Let's say you're HP - the very cool computer company, not the delicious sauce.
You want to be able to to speak to the Boardroom crowd, right?
It's not all about eSports. Doh!
There are tens of thousands of workers that need to do the shit that makes the money to sponsor the teams.
The workers don't get to play video games during work hours. But they do need lots of computers, right?
Agency Asia Magazine gives you access to thousands of marketing and communications professionals in Asia.
And the clients that pay their bills, they also read Agency Asia. You see, it all leads back to eSports, sorta.
HINT: Their computer supplier doesn't own eSports Studio and Agency Asia Magazine, yet. You follow?